When you first look at the targeting options for marketing on LinkedIn, it’s natural to want to pick as many selections as possible. In the end, what works best will vary depending on your business size and industry. That said, these tips (and our LinkedIn targeting cheat sheets) can help you get started. Like all digital marketing, finding your sweet spot on LinkedIn takes experimentation and exploring your audiences beyond the convention. Strategic targeting leads to better message reception, better engagement, and higher conversion rates. Profile-based experience, employment and education attributes connect you with those with whom your message will resonate the most. A major part of the equation is your ability to focus that audience to the most relevant segment for your message. Part of why LinkedIn is so valuable as a marketing platform is its massive audience-over 400 million members and counting in reach. From enterprise-level organizations to small businesses, being active on LinkedIn is a no-brainer for B2B marketers. So it should come as no surprise that 92% of B2B marketers leverage LinkedIn over all other social platforms. Eighty percent of leads that B2B marketers source through social media come from LinkedIn. If you’re a B2B marketer, your audience is on LinkedIn.
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